Board Thread:Manga Discussion/@comment-34005353-20180130135414/@comment-31598739-20180315042819

Something to keep in mind is that Kira didn't lose because the ending wasn't logical. It was because Kira had a massive ego and let his pride get the best of him. If Kira was smart, he wouldn't of ever said his name. Kira also didn't have a backup plan because he was so sure that Bites the Dust was unstoppable.

One thing that I have contemplated, is that Kira might of had the possibility of knowing he was going to fail on this repeat. It is shown that Kira doesn't remember any past repeats, right? Then, if Kira knows he is experiencing things right now, it would show that he would fail. However, it could be possible that Kira is always knowing he is experiencing things at those moments, and that his memory is erased repeatedly with Bites the Dust.