'Fashion' more freely. Decide your own style, much like these six characters of "gold-like" noble pride. The greatest adventure starts here.

—Official Website Message

LUMINE x JOJO was a special event hosted by TokyoW fashion department shopping center, LUMINE, to promote the premiere of the JoJo's Bizarre Adventure: Golden Wind TV Anime.


LUMINE Shinjuku 1

Having took place from September 21 to October 31, 2018[1], the campaign featured store-wide decorations, with restaurants and shops selling JoJo-related food and merchandise.

A special screening and talk show for the first and second episodes of Golden Wind was held here on September 25, 2018[2].



LUMINE Collaborations

The campaign was held at four stores in ShinjukuW, Tokyo: Lumine Shinjuku 1, Lumine Shinjuku 2, Lumine EST Shinjuku, and NEWoMan Shinjuku. Littered with decorative advertisements, each of the stores hosted various other collaborating companies and brands that offered JoJo-related goods and services; among them included NAIL STATION, papabubble, and Lady Bear.

In addition, restaurants inside LUMINE served dishes inspired by the anime's title and Italian setting, while a pop-up shop in Lumine EST Shinjuku sold specific Golden Wind merchandise.




Promotional Art


  2. ~「LUMINE×JOJO」~TVアニメ「ジョジョの奇妙な冒険 黄金の風」先行上映会の開催が決定

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